Social Media Officer – Social Media, Advertising & Graphics


Job Title:                    Social Media Officer – Social Media, Advertising & Graphics

Working For:             Jane Brophy MEP & Chris Davies MEP (North West England) 

Location:                   Stockport, Greater Manchester, North West England 

Salary:                        £22,000-£24,000 (Depending on experience) 

Date Added:              1st October 2019 

Closing Date:             16th October 2019

 

Job Details 

The primary responsibilities of the postholder will be to work in a leading role in the small staff team in Stockport to enhance the North West Liberal Democrat MEP's online presence. The post-holder will be expected to take existing content and generate new content through graphics, video, photos and website links to create an engaging online profile for the two MEPs. They will be expected to manage a social media budget across multiple platforms and spend money effectively to enhance the profile of the two MEPs online. They will understand Facebook, Twitter and Instagram advertising and the importance of targeting accurately. They will be able to provide reports on how well the MEP’s are performing on social media, providing insight and advice to improve week-on-week. They will be able to create engaging graphics, videos and take good quality photos. They will be expected to work evenings and weekends when necessary.

 

The ideal candidate will have a creative mind with an ability to achieve cut through on social media. You do not need to be a member of the Liberal Democrats but you must have sound political judgement, understanding and sympathise with the aims and values of the Liberal Democrats, specifically the role that MEPs play in the current political climate, and the party’s overall aim to stop Brexit through either a second referendum or revoking Article 50. You should be at ease with large and often unpredictable workloads with a good temperament that allows you to deal with the unexpected. You will be well organised and able to work without supervision in a challenging and unpredictable environment. Most importantly, you will have excellent communications skills, and must also show a willingness to innovate, experiment, and share best practice. You will be thinking of new and unique ways to and gain coverage for the MEP’s and their work.

Responsibilities include: 

  1. Manage the two MEP’s social media channels, including Facebook, LinkedIn, Twitter, Instagram and other relevant platforms
  2. Engage in social media presence creation on new and emerging social media platforms
  3. Create dynamic written, graphic, and video content
  4. Exploit social media advertising tools to optimise content following search engine optimisation (SEO) and pay-per-click (PPC)
  5. Create content that promotes audience interaction, increases audience presence on the MEP’s sites, and encourages audience participation
  6. Work as part of the communications team to develop large social media campaigns
  7. Work with the press team to spot potential stories and ensure successful coverage is maximised
  8. Analyse and report audience information and demographics, and success of existing social media projects
  9. Propose new ideas and concepts for social media and press content
  10. Write and distribute email newsletters to subscribers
  11. Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimise MEP visits
  12. Maintaining the news content on the websites of the MEPs
  1. Take photos and videos of the MEPs at events and to react to breaking news
  2. Accompanying MEPs on UK visits when a social media presence is required
  3. Providing on-call cover at the weekends and in the evening as part of a rota;
  4. Supporting the MEPs at conferences and other events
  5. Maintaining an overview and awareness of political and policy developments in the North West and elsewhere by different parties
  6. Other duties as may be required to support the work of the MEPs

  

Other Criteria and Notes:

Applicants should highlight if they have experience using social media advertising, analytics, Buffer, Mailchimp, Nationbuilder, Kantar, Connect, Forward Planner or other similar systems.

Applicants of all education levels are invited to apply.

The role does not preclude voluntary political work for the Liberal Democrats, provided such activities do not interfere with the performance by the employee of his or her duties in that capacity or give rise to a conflict of interests. 

Hours of work and salary are negotiable for the right candidate.

 

Interview/Start Dates 

Application deadline:         5pm on 16th October 2019 

Contract:                               Subject to Article 50 extension

Interviews:                            W/C 23rd October 2019 

Start date:                             1st November – subject to Article 50 extension

Application Details 

Applicants should send a one-page CV and then choose a recent news item, topical issue or Liberal Democrat priority and submit:

  • Three social media posts
  • Three good quality photo or infographics to accompany
  • An example of a Facebook, Twitter or Instagram advert they would run – including who it would be targeted to
  • No more than 250 words outlining a social media campaign you’ve liked or think is effective and why. This can be from any industry – not just politics.

    OR

  • One high quality video with examples of how you would amplify it on key social media channels
  • No more than 250 words outlining a social media campaign you’ve liked or think is effective and why. This can be from any industry – not just politics.

This should be sent to:

Email:  Pablo.OHana@libdems.org.uk


Post:    Pablo O’Hana

Office of Jane Brophy MEP and Chris Davies MEP,
Regent House,
34b Heaton Lane,
Stockport,
SK4 1BS. 

If you would like to speak more about what the role entails please email Pablo O’Hana on Pablo.OHana@libdems.org.uk

 


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